Volvo has taken a fresh approach in 2025 to differentiate its electric models from gasoline-powered counterparts by renaming two of its popular EVs. The XC40 Recharge now becomes the EX40 and the C40 Recharge is rebranded as the EC40. This change aims to streamline Volvo’s electric lineup, aligning it with the upcoming EX30 and EX90 models and enhancing consumer clarity on Volvo’s all-electric offerings.
Volvo’s EV Rebranding: New Names for 2025 Models
To create a stronger identity for its all-electric models, Volvo has restructured its naming convention. With EX40 replacing the XC40 Recharge and EC40 taking over the C40 Recharge, Volvo now uses “E” as a marker for fully electric vehicles, distinguishing them more clearly from hybrids and gasoline models.
- Why the Rebrand?
Volvo’s electric models are transitioning to a more standardized naming format, which the company believes will help consumers distinguish EV models from their fuel-powered versions. For instance, the gas-powered XC40 retains its original name, keeping it distinct from its all-electric counterpart. - Aligning with New Models:
Volvo is also aligning the EX40 and EC40 with the upcoming EX30 and EX90 models, creating a consistent structure for future electric offerings. This effort not only simplifies the lineup but also reflects Volvo’s strategy to lead the charge in electric mobility.
Enhanced Performance: New Performance Software Package
To add to the appeal of these revamped models, Volvo is offering a new Performance Software Package for select markets, bringing a significant boost in power and responsiveness.
- What’s in the Performance Package?
The package, specifically tailored for dual-motor AWD models, increases peak power output by 33 horsepower, taking the total to an impressive 435 horsepower. This update is complemented by optimized accelerator pedal mapping, enabling quicker, more dynamic responses that drivers will notice right away. - Performance Mode Unlocked:
The package includes a new “Performance” drive mode, unlocking the full power potential of the model. With these adjustments, the EX40 and EC40 can offer a more exhilarating driving experience. - Availability for New and Existing Models:
For new 2025 model buyers, this package will be available as an optional upgrade, but Volvo doesn’t leave existing customers behind. Current owners of the 2024 dual-motor models can also access this enhancement via a downloadable upgrade in the Volvo app, providing them with the latest features without needing a new vehicle.
Aesthetic Enhancements with Black Editions
Volvo has also extended its Black Edition theme across the EX40, EC40, and XC40 models, creating a sleeker aesthetic that adds a sophisticated edge to these vehicles.
- Key Features of the Black Edition:
This new trim level includes Onyx Black paint, gloss-black accents, and 20-inch five-spoke wheels that lend a bold, striking look. Interior options include two different black upholstery choices, adding to the overall premium feel. - Consistent with the XC60 Black Edition:
Volvo introduced the Black Edition on the XC60 last year, and now the EX40, EC40, and XC40 join the lineup. These design updates are sure to appeal to drivers looking for a clean, modern look that complements Volvo’s minimalist aesthetic.
Farewell to “Recharge” Branding on Plug-In Hybrids
In another move to clarify its lineup, Volvo has removed the “Recharge” badge from its plug-in hybrid models. This shift helps to further delineate full-electric and plug-in hybrid models, especially in the U.S. market where plug-in hybrid powertrains are available across several popular models.
- Plug-In Hybrid Updates:
Volvo’s plug-in hybrids, available on models like the XC90, XC60, S90, S60, and V60, will now be identified simply by their T6 or T8 designations, depending on the powertrain. This change is intended to reduce confusion and help customers identify the engine type of each model more easily.
Conclusion
Volvo’s renaming strategy is a thoughtful step toward a more streamlined electric lineup. By renaming the XC40 Recharge and C40 Recharge, introducing powerful new software packages, and offering sleek Black Editions, Volvo is not only keeping pace with the evolving EV landscape but also setting a clear path forward in its journey toward sustainability. The future of Volvo’s electric models promises a blend of performance, efficiency, and style, establishing the Swedish automaker as a formidable force in the shift to a greener automotive industry.